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effects of advertising awards on sales : Getting There

SAVE! How to win an advertising effectiveness award | ByronSharp.com Jun 14, 2006 . Advertising sales awards were invented as a contrast to awards for . how well such figures actually show up the sales effects of advertising." . http://www.byronsharp.com/blog/files/06c2fb218e933d678f8dcb44615175ac-4.html

Advertising and the Mind of the Consumer
Alfred J. Seaman Undergraduate Award . The Good, Bad & Ugly Awards . Big and immediate effects of advertising do occur when the advertiser has . Both point-of-sale, reminder advertising and our own mental agenda of brands can .
http://www.aef.com/on_campus/classroom/book_excerpts/data/1504

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Dr. Hanssens' Research Page
Empirical Generalizations about Marketing Impact. Marketing .
http://www.anderson.ucla.edu/faculty/dominique.hanssens/research.htm

1 The Direct and Indirect Effects of Advertising Spending on Firm ...
review), there has been little effort to study the direct impact of advertising on stock price . advertising spending on firm value above and beyond its effect on sales . and 1998, various Apple Computers advertisements won 23 CLIO awards .
http://pegasus.cc.ucf.edu/~amjoshi/JM%20Adval%20Paper.pdf

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Shuba Srinivasan - SMG Faculty Profile
Her research won the 2001 EMAC best paper award and has been published in the . "The Effects of Pharmaceutical Direct-to-Consumer Advertising: A Shareholder's . Although DTCA has moderate effects on brand sales and market share, .
http://smgapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html

Trains

White Diamond Productions - We do the Reel Thing
Telly Award Winner Primetime - Television Advertising. Telly Award Finalist . Animation or Special Effects Sales Promotion - Packaging. Dogwood Canyon DVD .
http://www.whitediamondproductions.com/ver3/awards.html

The Advertising Research Foundation - Ogilvy Award Case Study ...
Ogilvy Award Case Study: Walmart Stays a Step Ahead of the Economy . Extensive research helps the retailer connect with shoppers and drive sales. . of geographic penetration, by coming up with a high-impact advertising campaign.
http://www.thearf.org/assets/feature-walmart-stays-step-ahead

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STATS Alcohol and Advertising
While research on the effects of advertising is mixed, research on the effects of price and promotions done at the point of sale (Happy Hours, two-for-one, Ladies' .
http://www.alcoholnews.org/advertising3.html